A career’s worth of brand and marketing leadership and learnings, tailored exactly to your unique business needs.
Engaging a fractional CBO or CMO allows you to operate where you’re needed most, knowing you have a strategic partner keeping your brand on track.
Fractional Chief Brand or Marketing Officer
Fully Integrated in-house leadership on a part-time or contractual basis.
Executive Consultant
Focused expertise where you need to fill in the gaps.
Advisor
On-demand advice and thought partner, when and where you need it.
Services
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Your in-house brand executive.
Fully-integrated and responsible for brand experience, loyalty and management across all departments, internally and externally.
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Your in-house marketing executive.
Fully-Integrated and responsible for developing and executing marketing strategy, driving demand, lead-gen and reporting.
In-House Leadership at a Fraction
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Licensing
End-to-End licensing strategy, partner management, contractual obligations & negotiations, tracking and reporting.
Strategic Partnerships
Identify potential partners, pitch, contract negotiations, partnership implementation and management.
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Go-To-Market Strategy Development, Planning and Execution
Commercialization (end-to-end) strategy inclusive of product, positioning, distribution and go-to-market strategy.
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New Product Innovation:
Product roadmaps, research & consumer insights
Whitespace identification, competitor analysis
Product positioning, pricing and strategy
Portfolio Management:
Item performance analysis
Competitive benchmarking
SKU rationalization
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Team Development:
Organizational Design
Hiring / Managing, Coaching & Training
Agency Management
Process Development:
Budgeting
Calendar Structure & Organization
Workshop Facilitation
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ADVISOR
A careers worth of learnings on-demand.
Marketing Insights
Growth Strategy
Pivots, Intros, Questions
STRATEGY SESSIONS
Curious but not ready to commit?
Start with a structured strategy session focused where you need it most
Full day and 1/2 day sessions
Executive Consulting and Advisory