A career’s worth of brand and marketing leadership and learnings, tailored exactly to your unique business needs.

Execution Consultant_Fractional Chief Brand and Marketing Officer, Lane Timian. Founder of Brandtuition, LLC

Engaging a fractional CBO or CMO allows you to operate where you’re needed most, knowing you have a strategic partner keeping your brand on track.

Fractional Chief Brand or Marketing Officer

Fully Integrated in-house leadership on a part-time or contractual basis.

Executive Consultant

Focused expertise where you need to fill in the gaps.

Advisor

On-demand advice and thought partner, when and where you need it.

Services

  • Your in-house brand executive.

    Fully-integrated and responsible for brand experience, loyalty and management across all departments, internally and externally.

  • Your in-house marketing executive.

    Fully-Integrated and responsible for developing and executing marketing strategy, driving demand, lead-gen and reporting.

In-House Leadership at a Fraction

  • Licensing

    End-to-End licensing strategy, partner management, contractual obligations & negotiations, tracking and reporting.

    Strategic Partnerships

    Identify potential partners, pitch, contract negotiations, partnership implementation and management.

    • Go-To-Market Strategy Development, Planning and Execution

    • Commercialization (end-to-end) strategy inclusive of product, positioning, distribution and go-to-market strategy.

  • New Product Innovation:

    • Product roadmaps, research & consumer insights

    • Whitespace identification, competitor analysis

    • Product positioning, pricing and strategy

    Portfolio Management:

    • Item performance analysis

    • Competitive benchmarking

    • SKU rationalization

  • Team Development:

    • Organizational Design

    • Hiring / Managing, Coaching & Training

    • Agency Management

    Process Development:

    • Budgeting

    • Calendar Structure & Organization

    • Workshop Facilitation

  • ADVISOR

    A careers worth of learnings on-demand.

    • Marketing Insights

    • Growth Strategy

    • Pivots, Intros, Questions

    STRATEGY SESSIONS

    Curious but not ready to commit?

    • Start with a structured strategy session focused where you need it most

    • Full day and 1/2 day sessions

Executive Consulting and Advisory